![]() ![]() In addition to being an analytic assessment tool, the SUCCES list also works as an inventional aid – when crafting messages in any media for any context, authors can turn to the list to ensure that they are, for example, using the right kind of story for their purposes, and that they are not falling victim to the two biggest sticky idea villains: “The Curse of Knowledge” and “burying the lead.” Heath & Heath sum up the core of their book like this: “There are two steps in making your ideas sticky – Step 1 is to find the core, and Step 2 is to translate the core using the SUCCES checklist” (28).Īlthough their methodology for generating the list is severely flawed (i.e. The SUCCES “checklist” thus emerges as a tool people can use to evaluate the stickiness of ideas. proverbs, Chicken Soup for the Soul), and extrapolated 6 traits that all seemed to share. ![]() Although they don’t go into any depth about their methodology, the brothers essentially did a content analysis of things they considered to be sticky (e.g. ![]() Brothers Chip and Dan Heath set out to answer the question of what makes ideas “sticky” (memorable + actionable) in this engaging book. ![]()
0 Comments
Leave a Reply. |